How can brands leverage social media platforms like Instagram to increase brand awareness?

Social media brand awareness

When considering different ways to expand your business, increasing brand awareness is the first thing to think about. However, since so many marketing tools are at your disposal, it is completely understandable not to know where to begin. Putting your business in the spotlight is not easy – well, at least not until you discover the right tools! 

If you are one of those who don’t know how or where to start, we have come to your rescue! We have selected some of the most amazing brand awareness tools you can use to help you grow your brand visibility. Learning what may help increase brand awareness will help you discover precisely what you need to succeed. 

Use The Right Social Media Platforms

One of the first things you need to do is find your audience. That is, you need to find out which social media platform your target clients use. You don’t want to waste time promoting your brand or services on platforms where you don’t have an audience. For instance, if you are targeting a younger population, then Instagram or TikTok might be your best option. You can have profiles on multiple social media networks, but ensure you are consistent. People like brands that are reliable and accessible at all times, which will play an important part in boosting your Instagram brand awareness.

Create Specific Content That Works for You

Depending on your brand and the services you offer, you should create corresponding content to increase your brand awareness. In other words, you need content that will specifically represent you and your brand in a captivating way that is preferred on your social media platform. For example, Twitter threads are a good way to promote yourself, but you have a limit on the characters of your messages. On the other hand, LinkedIn and TikTok are known to correspond well with video content. 

This means that you should create content that works specifically for your brand. Moreover, you should adapt it to the platform that shows the best results with certain types of content. This will help you provide a better user experience, giving your content a better chance of being seen and acknowledged.

Use Surfer for Better SEO Rankings

We all know that SEO is a major thing in marketing, and getting a broader audience will improve your brand visibility. However, if you want an easier way to ensure your content is SEO optimized, then using an appropriate tool can come in handy. Surfer is an effective tool for increasing your content promotion efforts, in particular, if you wish to enhance Google’s organic search ranking. For content creators and bloggers, this tool can do wonders. It will help you search for the right keywords, analyze results from sEPR audits, compete with other auditors, and create high-quality articles optimized for SEO.

Use Surfer for Better SEO Rankings

There are many ways you can use social media to boost brand awareness. Brand24 is a social listening tool with the ability to give you a report of how often people mention your brand as well as the things they share related to it. It can help you track information and use it the best way you can for marketing purposes. In addition, it will allow you to see what you are doing good or bad, so you can find the best solution for improvement. 

Using social media platforms properly will ensure that you increase brand awareness and make your content seen. Working on your marketing strategies revolves around using not only the right words but also the right tools and strategies. We hope these tips and tools will help you establish your business as you imagined!

For more tips and advice, don’t forget to check our blogs and follow us on our social media accounts.

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CIERA PAYTON

Actress & Creator of The In Trive

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